Not surprisingly, the advertising industry was rocked by the pandemic. As uncertainty took over, spending dipped last in 2020. But ad spending is expected to overtake to pre-pandemic levels (approximately $254 billion) in 2023. So, what changes can we expect? We’ve put together 6 of the top digital advertising trends for 2023-2025. Video Ads Get Shorter And ..
The role of the agency is changing. Many brands are adapting their processes, redistributing their budget to get more control of their output, with a bigger focus on in-house. This shift has been ongoing for years. What’s more, digital ad formats are expected to take up two-thirds (67%) of all ad sales – and despite ..
The lede on the Los Angeles Times story about CBS’ sale of its landmark Television City studios this week was a classic. “For CBS Corp., the price was right,” read the first sentence of the story, which was posted on the newspaper’s Web site, LATimes.com, late Monday evening, shortly after the announcement went out from CBS. When the ..
Looking back in the year, apps had a rather successful yield poaching senior people hailing from the biggest fashion magazine titles. But where does that leave the publishing industry? We know them and we will most definitely find them on our “following” list on Instagram. They are style mavens: fashion and beauty’s most well-known editors, who ..
Digital marketing embodies a wide range of tactics and channels that marketers utilize in the online world. That can include anything from email marketing to social media marketing to content marketing. Given that it covers such a broad range, it’s crucial to be equipped with the right tools for the perfect digital strategy. Content marketing ..
As the wheels of time turn, so too does the video advertising ecosystem. We are in the beginning stages of a transformative period in which video is becoming the most important and talked about form of advertising. It is changing not only how we use our smartphones, but also how we consume what we’ve traditionally ..
LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories: Website Retargeting, Account Targeting and Contact Targeting. Senior product manager Eva Chau said in a blog post that Matched Audiences will begin rolling out this week for all LinkedIn advertising products including Sponsored Content, Sponsored InMail and other ..
O’REILLY OUT: In less than a year, Fox News’s three biggest stars have exited. First Roger Ailes. Then Megyn Kelly. And now, in the wake of a sexual harassment scandal, Bill O’Reilly is out, reports The Wall Street Journal. Starting Monday, Tucker Carlson will move into Mr. O’Reilly’s 8 p.m. time slot and “The Five” will appear at 9 ..
The Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future. The publisher, which operates a hybrid subscription and ad-funded business model, is offering marketers globally the ability to buy readers’ attention in-app and online, on a cost-per-hour (CPH) basis. The move follows the Financial Times’ adoption of ..