As the wheels of time turn, so too does the video advertising ecosystem. We are in the beginning stages of a transformative period in which video is becoming the most important and talked about form of advertising. It is changing not only how we use our smartphones, but also how we consume what we’ve traditionally called television.
However, this evolution has made things fragmented and complex and it is in times like this that education becomes even more critical. Because of this, I’m excited to partner with IAB on the latest version of their Video Landscape Report . This report serves to simplify digital video while providing perspectives on the current state of the ecosystem by highlighting the opportunities, challenges, and emerging trends.
It’s an invaluable resource that both buyers and sellers alike should familiarize themselves with in order to stay up to date with the digital video marketplace.
The growth of digital video remains evident. Time spent with digital video continues to grow every year and as a result, so does digital video revenue. In the latest version of the report, we see three major trends emerging that are helping drive the growth of digital video.
Read more:
https://www.iab.com/news/video-everywhere-examining-the-latest-trends-in-the-video-marketplace/
