LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories:
Website Retargeting, Account Targeting and Contact Targeting.
Senior product manager Eva Chau said in a blog post that Matched Audiences will begin rolling out this week for all LinkedIn advertising products including Sponsored Content, Sponsored InMail and other native ad formats.
Read more: https://www.adweek.com/performance-marketing/linkedin-matched-audiences/