Not surprisingly, the advertising industry was rocked by the pandemic.
As uncertainty took over, spending dipped last in 2020.
But ad spending is expected to overtake to pre-pandemic levels (approximately $254 billion) in 2023.
So, what changes can we expect? We’ve put together 6 of the top digital advertising trends for 2023-2025.
Video Ads Get Shorter And Shorter
Mobile video ad spending in the US estimated to reach $53.9 billion by 2025.
You can expect the vast majority of that newfound ad spend to go to short-form video ads.
Today’s consumers have little patience for long videos.
Read more: https://explodingtopics.com/blog/advertising-trends