Digital marketing embodies a wide range of tactics and channels that marketers utilize in the online world. That can include anything from email marketing to social media marketing to content marketing. Given that it covers such a broad range, it’s crucial to be equipped with the right tools for the perfect digital strategy.
Content marketing
We are at the height of digital marketing right now, with no end in sight. Content marketing plays an enormous role in this. 96% of the most successful content marketers agree that their organizations have built credibility and trust with their audience. Content marketing is built upon the balance of content curation and content creation.
Content creation
While curating already-published content is a must in a digital marketing strategy, it’s even more important to create your own content. Creating your own content sets you apart from competitors; in the current cluttered climate of content marketing, that should be your number one priority.
Content creation can come in the form of almost anything, but most importantly are blog posts and social media posts. For both of these formats, you’ll want to create visual content, such as graphics or photos. “Visuals increase desire to read content by 80%” and “our brain processes visuals 60,000 times faster than text.” With that said, make visual content a huge part of your digital strategy. Here are some of our favorite content creation tools:
Read more: https://www.hipb2b.com/blog/the-2019-digital-marketers-toolbox
